This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
WIBN Blog
Blog Home All Blogs

Coercive Control - what every woman should know

Posted By Kate Munden, Integrative Psychologist, 27 January 2025

Recognising Coercive Control and Its Impact on Women

In recent years, awareness of coercive control has grown, yet many still struggle to identify its insidious presence in their lives or workplaces. The statistics are sobering. In England and Wales (excluding Devon and Cornwall), police recorded 43,774 incidents of coercive control in the year ending March 2023. This represents a steady increase from 41,626 cases in 2022 and 33,954 in 2021 (ONS, 2023a).

While coercive control is often discussed in the context of intimate relationships, its effects can ripple into every aspect of a victim’s life, including their career and business. The psychological impact of coercive control often mirrors post-traumatic stress disorder (PTSD), leaving victims grappling with confusion, isolation, helplessness, exhaustion, and entrapment.

What is Coercive Control?

Coercive control is a pattern of behaviour used to dominate and degrade. Unlike physical abuse, which may leave visible marks, coercive control works invisibly—eroding self-esteem, independence, and a sense of safety. The behaviours can include:
Isolation from friends, family, and support networks.
Monitoring or controlling communication and finances.
Using threats, humiliation, or manipulation to instil fear.
Depriving victims of basic freedoms or autonomy.

The overwhelming majority of perpetrators are men, with 97.7% of convictions in 2023 involving male offenders (ONS, 2023b). Although men can be victims too, studies consistently show that women are disproportionately affected, particularly in cases involving intimate partner violence.

The Emotional Toll: Parallels to PTSD

Coercive control doesn’t just create immediate distress; it leaves victims carrying the psychological scars long after the abuse has ended. Here are some of the common emotional experiences victims face and how they parallel PTSD:

Confusion: Unsure if you’re overreacting or imagining the abuse

Gaslighting—a hallmark of coercive control—leaves victims questioning their reality. You might find yourself replaying conversations or events, wondering if you’ve misunderstood or overreacted. This mirrors the intrusive thoughts often experienced by those with PTSD, where a fog of self-doubt and confusion clouds judgment and erodes confidence.

Isolation: Cut off from friends, family, and support networks

Isolation is one of the most effective tools of coercive control. By severing connections with loved ones, abusers make it harder for victims to seek help or gain perspective. This mirrors the social withdrawal seen in PTSD, where feelings of shame or fear prevent individuals from maintaining relationships. Over time, the lack of external validation deepens despair, leaving victims feeling unseen and unheard.

Helplessness: Feeling like nothing you do is ever enough

Victims often describe a sense of futility—no matter how hard they try, the abuser’s demands keep shifting. This relentless criticism and moving of goalposts create a dynamic of learned helplessness, similar to what’s observed in PTSD. Over time, this sense of powerlessness drains motivation, leaving victims feeling stuck and unable to escape the cycle.

Exhaustion: Drained from constantly managing their emotions

Living under coercive control often means walking on eggshells, hyper-vigilant to the abuser’s moods or behaviours to avoid conflict. This parallels the hyper-arousal state in PTSD, where individuals are perpetually on edge, scanning for potential threats. The constant emotional labour of trying to maintain peace can leave victims feeling utterly depleted.

Trapped: Feeling there’s no way out without making things worse

Fear of retaliation, financial dependency, or emotional blackmail often keeps victims trapped. This sense of entrapment mirrors the immobilisation seen in PTSD, where individuals feel paralysed by fear and hopelessness. Even when a way out exists, the perceived risks of leaving can feel insurmountable.

Recognising the Signs

It’s crucial to understand that coercive control isn’t always obvious. Abusers often mask their behaviour as care or concern—such as checking your phone “to keep you safe” or discouraging friendships “because they don’t have your best interests at heart.” These behaviours can escalate subtly over time, making it harder to pinpoint when the line was crossed.


For women in business, the impact can extend beyond personal relationships. Coercive control can undermine your confidence, affect decision-making, and leave you second-guessing yourself in professional settings. Recognising the signs and seeking support is the first step toward reclaiming your power.

Finding Support

If you or someone you know is experiencing coercive control, it’s important to seek help. Organisations like Women’s Aid and Refuge offer confidential support and resources. Legal protections are also improving; coercive control is recognised as a criminal offence in the UK, and increasing numbers of perpetrators are being held accountable.


Coercive control isn’t just about power—it’s about stripping away autonomy, confidence, and dignity. But with the right support, recovery is possible. Recognising the patterns and reaching out for help can set you on the path to regaining your independence and thriving, both personally and professionally.
Coercive control is a silent epidemic affecting thousands of women each year. By shedding light on its signs and impacts, we can empower victims to break free and build lives of strength, resilience, and hope.

Tags:  health  personal finance  Psychology  wellbeing 

PermalinkComments (0)
 

Colour Psychology

Posted By Sally Inkster, Brand Specialist, 16 April 2024
I read an article the other day all about colour, which I found interesting, but slightly against what I believe. The article was saying that you had to choose the colours of your website and business cards to address what your clients want and not around your favourite colours. I agree with this to a point but...

Let's see if I can explain

Colour is so many things to so many people, it can evoke feelings, memories and even treat our physical or mental health.

Colours are vitamins, they spark in us something and that same colour to someone else it will spark something in them!

But every colour, like everything else has a positive and a negative.

Each colour has its own meanings...

RED - choose for occasions when you want to be recognized , or to catch some ones eye. To project authority without being threatening use red as an accent or in moderation'
Positive - Up-beat, confident, assertive, exciting.
Negative - Aggressive, domineering, bossy, threatening, danger.

PINK - Can be used to soften an austere business look.
Positive - Feminine, gentle, accessible, not-threatening.
Negative - Pathetic, unimportant, safe, under-confident.

BROWN - To get people to open-up and communicate more freely, the least threatening colour than others - perhaps that's why it's chosen by monks?
Positive - Earthy, homely.
Negative - Safe, boring, unsophisticated.

YELLOW - To cheer yourself up, particularly on a dreary day.
Positive - Cheerful, hopeful, active, uninhibited.
Negative - Impulsive, tiresome, whirlwind, volatile.

BLUE - The deepest blues project the most authority - think police. IF you want to look like you're in charge a navy or deep blue suit will do the trick.
Positive - Peaceful, trustworthy, constant, orderly.
Negative - 'Holier than thou'.

GREEN - When over-stressed and overtired green produces restorative results. (my tip of the day is to choose a grass green handbag for yourself or a present. Look outside - grass makes everything and anything look better!)
Positive - self- reliant, tenacious, nurturing, dependable.
Negative - boring, stubborn, risk averse, predictable.

ORANGE - Wear in measured doses in a business environment ( have to say it's my fav!)
Positive - vitality, fun, enthusiasm, sociability, uninhibited.
Negative - Superficial, common, faddist, giddy.

VIOLET - In business situations where you need to project confidence and individuality.
Positive: Imaginative, sensitive, intuitive, unusual, unselfish,
Negative - weird, impractical, immature, superior.

GREY - In business, greys are the safest option for suits. Less authoritarian than navy or black.
Positive - Respectable, neutral, balanced.
Negative - non-committal, deceptive, uncertain, safe.

BLACK - a sign of respect and to keep people at a distance.
Positive - formal, sophisticated, mysterious, strong.
Negative - mournful, aloof, negative, lifeless.

WHITE - a strong associations with traditional medicine so impeccable standards of care and hygiene.
Positive - pure, clean, fresh, futuristic.
Negative - clinical, colourless, cold, neutral.

Now we know the above, it makes super sense to choose a colour that will attract your clients, or does it?

You have lots of different clients (maybe only one avatar and you could choose his/her colour but...)

There is only one you and you are unique.

During your personal brand journey you should learn exactly which colours are 'You'

Take this as a great start and then you look at your colours and decide which one of those is suitable for your clients, or gives out the desired message.

Above there is only 11 colours not much to choose from and the probability is, that every healer will choose violet! But this is where your colours come in, it's the shade or tone of that colour that must be very much YOU!

If you plaster your website in let us say a generic green and the same with your business cards and your social media posts, alongside pictures of you and those colours do not suit you - believe me, you will not look as good as you should and I would go as far as to say you will look, older, unhealthier and just not you.

If you're struggling then this is one of the subjects I cover in great detail along with hundreds of others in my VIP Brand Accelerate Programme

https://www.sallyinkster.com/vip

Love and Laughter

Sally Inkster

Tags:  Colour  Personal Brand  Psychology 

PermalinkComments (0)