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Planning Your Content

Posted By Cate Caruth, Founder and Director, 03 July 2023

One of the master keys to feeling on top of your content is by planning ahead. This will not only help you produce content, but also maintain an audience who are more likely to follow your work. Here are my top tips for planning.

Think about the audience and the value you can bring to each.

Before you get into what you want to say, get to know who you’re writing for. Think about the different audiences that might be attracted to your work, and consider what each of them are looking for.

For instance if you’re a chef, sharing recipes online, your audience will include other professional chefs as well as enthusiastic amateurs looking for a fun cooking experience. It’s important to tailor your content for both groups by focusing on what each person is looking for.

Ask people about what they’d like to see you talk about.

Never be afraid to ask potential audiences what they’d be interested in seeing. Even if it’s just talking to your friend and asking them “if you were reading my blog, what would you like to see?”.

Think about the comments that you receive on your posts on social media. What are the common questions that people ask? If there is something that people are clearly interested in, think about how you could turn that into content.

Listening to your target audience is the best way to know what you should write about next.

Set themes to simplify the planning

The Creative Words blogs have been separated into series, all revolving around a different topic. You can do the same.

Decide on a theme and then produce a range of content, so your live-streams, videos, blogs and social media posts all cover the same messages. Once you have a theme, separate that into four or five key ideas to cover- each one representing a week of content.

This is a great way to make planning easier for you so you’re not scrabbling for ideas to write about, as well as keeping your audience engaged.

Outline everything in advance.

As I mentioned in my blog Think Pyramid the best way to write is to structure all your ideas around a key idea. You can do this with any type of content you produce.

Once you’ve got your topic for the series, grab all the ideas you can and link them to four or five main ideas. This makes writing easier and ensures you don’t get stuck at the last minute. Having an outline also means you won’t keep saying the same things over and over again.

Be realistic

Don’t overstretch yourself by setting an expectation for an unsustainable amount of content. Try do a few content types really well and stick to these until you’ve mastered them. Then add another one or two which add depth to what you are saying.

Don’t forget to set aside time to produce and refine the ‘static’ content such as fliers, logos and banners that don’t change too often but which need to be kept up to date.

In my previous series I covered a lot of tips for planning out individual pieces of content. Remember that these tips don’t just relate to writing, you can use them for other types of content too. Try planning out a content series of your own, think about your topic, key ideas and types of content you’d want to produce.

Tags:  content  creativewords  Planning  tips  tools 

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How to find the perfect handbag

Posted By Stefania Bartolomei, Stylist/Image Consultant, 10 May 2022

As accessories go, you can’t get more diverse than the handbag. From clutches to briefcases, backpacks to crossover body bags, you can discover a huge array of styles, colours, patterns, and designs to add to your outfit. But how can you find the perfect handbag for your style?

In this article I’ll share with you my top tips to finding the right handbags to suit your needs, personal style, and lifestyle.

Matching your handbag to your lifestyle

The first important part about shopping for your perfect handbag is to match it to your lifestyle, and how differently the handbag will support your needs throughout the day, week, or month.

Let’s think about being a working mother – your working bag will require space for your laptop, folders, documents and needs to look professional; while when you are picking up the kids, or having family-time over the weekend, your bag needs to hold snacks, drinks, nappies, games and a lot more – without damaging your shoulders!

I understand that lifestyles are hugely varied, but in this article I will share insights from a variety of clients I have worked with in the past, and the handbags I recommended to them based on their needs. You can mix and match the ideas below based on how your lifestyle looks.

Handbags for work

If you are a professional working person, and tend to commute to the office, your bag needs to reflect your needs. I like to recommend to the clients I work with who have to go to work, with commuting to and from the office being a big part of their lives, a large enough shoulder bag to carry their essentials.

The Briefcase

While you can find a classic black leather briefcase style bag with plenty of zip up space for your purse, make-up when you need to do touch ups, as well as large enough for your laptop, stationery, and so on. In the mid-range price, this Aspen Leather Shoulder Workbag by Osprey is perfect, or a designer option could be this Mulberry City briefcase (in black or charcoal). 

But if you want to add a little flair to your outfit for work, you can do this through a colourful and enticing briefcase – with all the bells and whistles you need, but a touch of fun. This vegan leather Luca Laptop Bag by Flanella Smith is available in lemon yellow, sage green or navy and is a fab way to bring that colour pop to your classic corporate outfit. 

Day bags

If you prefer something a little more casual that will fit all of your work essentials within it, then you could invest in a “day bag”. These bags have more pockets than the briefcase, and perhaps have the hand held and over the shoulder option for a little change up to the outfit. I love this Chloe Medium Edith day bag which feels very 70’s in the styling, whereas this Michael Kors day bag in cream works beautifully for a chic look, with the added bonus of two sections within the bag.

 

Bags for Mums

Mums need a little more robust, larger bags than those for the work place as we need to be able to bring quite a variety of things with us to locations we are visiting! From snacks to nappies, the bags need to make sure we’re able to quickly take care of our little ones, without losing our personal style along the way.

Large satchels

Satchels are a great option for Mums on the go, as they remain stylish and offer a large amount of pockets, zips, and variety. When you place the satchel as a cross body option, this also helps make sure you’re not leaving all of the weight to your side, and you can easily run after children or pick them up without worrying about your bag falling off your shoulder. The 15 inch Batchel by Cambridge Satchel is available not only in the classic brown leather colour, but also red, black, navy, green, blue and many more – so the world is your oyster when choosing the colours that match your personal style.

This large DKNY satchel with three compartments is a dream for Mums with more than one child, or for going out with kids and the whole family for an event. Pop the snacks in one area, your purse, phone and personal items in another, and then toys in the middle! 

 

Backpacks for Mums

If you need to have both hands free or prefer to have the weight of your bag over both shoulders, you can’t go wrong with a backpack – it’s a classic for a reason. This Aurore backpack by Aruku has a beautiful tiger pattern inside and is a fun, good-sized bag for a Mum – and has the extra bonus  of a safe zip section by your back. 

However, if you prefer more compartments and organisation in your backpack, look for an option that has multiple zip areas or even separators. This Tiba + Marl Elwood woven backpack not only has 2 front zip-up pockets, but it also comes with a batching purse and internal padded laptop sleeve, two large internal elasticated pockets and a smart phone pocket – the organisation options are endless!

Handbags for special occasions

Now, I’ve talked about the day to day lifestyles we lead, but what about the one-off special occasions or date nights? This is where you can reduce the size of your bag, and up the level of personality!

Clutch bags

Clutch bags are great for evening events and events that you are attending that need minimal extras to take with you. These bags are often just big enough for a phone, your small purse, and maybe a lipstick for when you go to powder your nose. However, what they don’t have in size, they have in a huge array of patterns, fabrics and colours! From animal print zip up clutch bags to pastel clutches with metal accents, or even a glitter rainbow clutch – you’re in for a treat when looking for a clutch bag – but remember, check that it will be the right size for your essentials before investing! 

Small crossbody bags

If you need a little more space, and  a way to pull in your outer wear as you travel to your event, a crossover body bag is a great option, and also comes in a large range of patterns and colours. While I love my classic black – because it goes with everything, I also occasionally bring a little fun through the colourful collections I have. You can add a little flair to your crossover body bag with changing up the straps – some designers, such as Elie Beaumont – offer this as an addition to your bag, so you transform your outfit in a snap.

You can also play with the way you style your crossover bag and flip it – to just one shoulder! The great thing about the size of most of the crossover body bags in fashion is that they don’t take over the outfit, like this small yet stylish chain mini crossover bag in dusky pink by Tommy Hilfiger, as it has the chain styling for a bit of an edgy look. 

 

Do you love your handbags, or are you just beginning to take an interest in them? I hope some of these options inspire you to invest in this diverse and fun accessory.

If you’re unsure on the best pieces for your lifestyle, whether it’s accessories or your wardrobe, I’d love to help – I offer clients a completely bespoke personal service including personal shopping and style coaching, and I’d love to help you! 

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Tags:  bag  bags  body type  fashion  fashion for women over 40  fashion tips  handbag  handbag collection  handbag shopping  handbags  handbags for women  how to  How to find the perfect handbag  how to style handbags  michael kors  personal stylist  purse  shopping  style  tips  tracy gold fashion tips 

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