These days social media is a crucial for businesses. But, apart from by selling your soul to the devil, how do you cut through the noise and get your posts seen by more people?

Well, small, simple steps can get you a long way, so if you’re not already, make sure you’re doing these 5 things:

1. Use Relevant Keywords and Hashtags: keywords and hashtags make it easier for people to find your content. Research popular hashtags in your industry and make sure you include them in your posts.
2. Post at Optimal Times: Timing is everything when it comes to social media. Find out when your target audience is online and schedule your posts accordingly. This way, you'll be more likely to reach them.
3. Engage with Your Followers: I can’t stress enough how important this is and how often I see it neglected. Social media is a two-way thing. Respond to comments and messages and it not only helps build relationships, but it also signals to the algorithm that your post is valuable and should be shown to more people.
4. Use Visually Appealing Content: Graphics, videos, and images are more likely to catch people's attention and get shared. Make sure your posts are visually appealing and relevant to your audience.
5. Spark Conversations: Create posts that spark conversations and encourage audience interaction. Ask questions, run polls, and share user-generated content to keep your audience engaged and interested in your page.

There isn’t a quick fix - increasing your social media reach takes time and effort, but by implementing these tips, you'll be well on your way to reaching a larger audience. Remember to analyse and adjust your strategy as needed, and always aim to create valuable content that your audience will love. And get in touch if you’d like some help:

E: karen@littleacornmarketing.co.uk

M: 07988 676219

*Image credit Canva*