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What is the importance of sending or being a sub?

Posted By Sarah Van Dort, WIBN Franchisee, 08 August 2022

We all know that building relationships within your networking groups are the main factor for success when it comes to networking.

Whether you attend a monthly, bi-weekly, or weekly networking group, there is usually a regular schedule to the groups you’re a member of.

However, we do also have lives outside of our networking groups! You may be going on holiday, fall poorly, or be unable to attend your regular meeting due to something out of your control. This is where a “sub” comes into play.

Why you should send a sub

Our WIBN groups meet 12 times a year, either face to face or online, for 2 hours. If you can’t make it, you can have a sub up to three times in your membership. So why should you send a sub in your place, if you can’t make a meeting?

A sub gives you the opportunity to continue to showcase your business in the room. Whether to members or visitors. You will provide your 1 minute to your sub, and they will read it while in attendance. This means you won’t miss the chance to build your sales team for your business, particularly for the people you haven’t met with yet! 

If you send a connection of your own, who isn’t a member, they get to attend a networking meeting to grow their connections too! They will be able to attend, for free (as it is included in your membership) and they’ll have the chance to do their own 1 minute for their business.

Why it’s great to be a sub

As a member, you can visit other WIBN groups that don’t have your profession in the room, to grow your network even further. You can do this as a visiting member, or as a sub!

As a sub, you will be offering the same benefit for a member who can’t make it to not miss the opportunity to make sure their business is heard in the room. As a member, you’ll get to go to the other group, for free, and also connect with the members in the room.

Being a sub is a great way to help someone in need in the network, as well as help you build your business network.

Overall, the most important thing with networking is the consistency of attending. You want to show that you are committed to this business event and the other people in the room. If you regularly can’t make the date, then this may mean you need to speak with the Associate who runs the group to see if there’s a better group to align with your schedule.

We want to make sure you get your best results from networking which comes with consistency and building strong relationships. As a member, that means ensuring you can come to your networking meetings regularly, but also offering the option to have someone there in your place when you can’t. If you ever have trouble finding a sub, the best option is use the closed facebook group or contact your associate and ask them if they can help. 

Tags:  member news  membership tips  networking advice  networking member tips  networking tips 

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