This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
WIBN Blog
Blog Home All Blogs
Search all posts for:   

 

View all (227) posts »
 

The Missing Link in Your Business Growth? Meaningful LinkedIn Connections

Posted By Elaine Walsh-McGrath, Managing Director, 12 May 2025

You’re doing all the things.

You’ve got content. You’ve updated your profile. You’re showing up with real intention.

But it still feels like you’re talking to the wrong people. The content is good—but it’s not converting.

If that sounds familiar, the problem might not be your content. It might be your connections.

LinkedIn isn’t just a place to post. It’s a place to build relationships.

In Build Connections on LinkedIn with Confidence, I show you how to:

  • Connect with people who actually need what you do

  • Build trust through natural conversation

  • Grow your network with purpose, not pressure


This isn’t about cold pitching or chasing. It’s about creating an ecosystem of aligned, intentional relationships.

 

Here’s the mistake I see all the time:


You post. You share. You show up consistently. But no one bites.

You might be surrounded by followers who:

  • Aren’t your target clients

  • Don’t really understand what you do

  • Aren’t in the right headspace to invest


And that’s not your fault. You’ve just outgrown your network.

When I made this shift myself—when I started strategically growing my network—it was like flipping a switch.

Suddenly, the people I wanted to work with were actually seeing my posts. Engaging. Reaching out. Booking calls.

 

Quality connections change the game


Real business growth on LinkedIn doesn’t come from the number of people who like your post. It comes from the depth of the relationships you build.

Build Connections on LinkedIn with Confidence walks you through how to:

  • Identify your ideal connection criteria

  • Find allies, referrers, and prospective clients

  • Reach out without sounding weird or pushy

 

Think: low-pressure, high-impact


I’m not going to tell you to message 50 people a week. I’m going to show you how to:

  • Build relationships like you would at an in-person networking event

  • Follow up without awkwardness

  • Stay consistent without burning out

And yes, you’ll learn how to create content that supports this strategy too.

 

Plus: You get extra support with my course. How?


To give you even more support and encouragement as you go, you’ll be able to ask the questions that you need answered below the course and also in my
 private Facebook support group. You’ll have the chance to ask questions, celebrate wins, and get guidance directly from me and your peers.

  • Take action alongside others

  • Get feedback and motivation

  • Build connection-building habits that stick


We move together in our community, with as much accountability as you want and encouragement at the heart of everything.



Final Thought:

If your LinkedIn content isn’t leading to clients, it’s time to stop shouting into the void and start building a network that’s ready to listen—and ready to buy.

Let’s build those connections with confidence. It starts here.

 

Photo Credit: Elaine Walsh McGrath

Tags:  LinkedIn  networking 

Permalink | Comments (0)