Awards entries can take time to complete, but the PR benefit from either being shortlisted, or even better, winning your category, can be brilliant for your business.
And who doesn’t want to be an award-winning business?

You have until Friday 23rd May to get your entry in, so my advice is to make a start on it soon! You will then have time to come back to it, amend it and be happy when you send it off.

I’ve had a look at a few of the forms and they don’t ask anything you don’t know about your business. The main questions ask for just 200 words each – which once you get writing, you will easily fill.
Just take your time, plan what you want to include and you will soon be writing away.
But if you find writing hard, scroll down to find out about Izzy PR’s exclusive WIBN awards writing offer.

The form asks for:
Basic contact details
Website & social links etc
Number of employees
Turnover
About you (200 words)
About your business – what you do (200 words)
Impact on your industry (200 words)
Unique service offering (200 words)
Client success and retention (200 words)
Future plans (200 words)
Why you should win (200 words)

So why bother to enter?
What's to be gained from entering awards?
Why spend the time completing the form?
What will I get out of it?

Below, I give an outline to let you know the answers…

Raise your profile:

Entering awards shows your ambition and showcases you as the expert. Let people know you’ve been nominated on your social media, through your customer database via e-marketing, on your website, on your email signature, in chats at networking and amongst your peers too. Awards don’t usually get much PR take-up, so concentrate more on your own direct communications – you’ll reach more people, and a more relevant audience.

Social media content:

Awards will give you something to share on your socials. Your content can include you writing the form, sending it in, plus any news of the shortlist should you get through too. Connect with others involved too, sponsors, organisers and other entrants.
What you write in the form might also give you some social media content – tell people again, what you do, why, and your future plans!

Rise above the competition

Your competitors will notice your award success – and it might just carve you out as the one to choose over them in the future for potential customers, clients, partners or collaborators.

Networking:

You can network even before you get to the awards ceremony. By sharing content, commenting and interacting, you never know who you might meet. You might meet peers to collaborate with, suppliers to use or other businesses you might not usually have had the opportunity to know. Try and meet them on the night too like a mini meeting!

Success:

If you are a winner, this brings with it, credibility and endorsement. Use the awards logo on your website and email sign-off, social media and any other relevant literature you produce that you share with customers, peers and suppliers. Always share the news on your website news page too, plus let your database know – they already know you and might be galvanised to look again, buy again or recommend you.
It’s a chance to re-connect with them but also lets them know that they’re buying from an award-winning company too!

HOW TO ENTER

Take a look at the awards info, categories and entry forms here:
https://wibn.co.uk/page/awards

WIBN AWARDS ENTRY PACKAGE

If you need help with your award, Izzy PR has an exclusive WIBN package to help you get your form in. We know not everyone has the time, or wants to write about themselves for an award – we can help you to get a great entry in that showcases what you do.
Our background is journalism, so our English standards are high – we’ll write you a strong entry.

What’s included

• 60-min Teams call with you to discuss the entry and gain information for the form
• Drafting answers for each section
• Liaison with you to finalise the entry – either via Teams call or email
• Full completion of the form, wordcounts, spelling and grammar checked, and submission on your behalf or sent to you to send yourself.

£350 per entry

Get in touch to book in:
sarah@izzypr.co.uk | izzypr.co.uk