I read an article the other day all about colour, which I found interesting, but slightly against what I believe. The article was saying that you had to choose the colours of your website and business cards to address what your clients want and not around your favourite colours. I agree with this to a point but...

Let's see if I can explain

Colour is so many things to so many people, it can evoke feelings, memories and even treat our physical or mental health.

Colours are vitamins, they spark in us something and that same colour to someone else it will spark something in them!

But every colour, like everything else has a positive and a negative.

Each colour has its own meanings...

RED - choose for occasions when you want to be recognized , or to catch some ones eye. To project authority without being threatening use red as an accent or in moderation'
Positive - Up-beat, confident, assertive, exciting.
Negative - Aggressive, domineering, bossy, threatening, danger.

PINK - Can be used to soften an austere business look.
Positive - Feminine, gentle, accessible, not-threatening.
Negative - Pathetic, unimportant, safe, under-confident.

BROWN - To get people to open-up and communicate more freely, the least threatening colour than others - perhaps that's why it's chosen by monks?
Positive - Earthy, homely.
Negative - Safe, boring, unsophisticated.

YELLOW - To cheer yourself up, particularly on a dreary day.
Positive - Cheerful, hopeful, active, uninhibited.
Negative - Impulsive, tiresome, whirlwind, volatile.

BLUE - The deepest blues project the most authority - think police. IF you want to look like you're in charge a navy or deep blue suit will do the trick.
Positive - Peaceful, trustworthy, constant, orderly.
Negative - 'Holier than thou'.

GREEN - When over-stressed and overtired green produces restorative results. (my tip of the day is to choose a grass green handbag for yourself or a present. Look outside - grass makes everything and anything look better!)
Positive - self- reliant, tenacious, nurturing, dependable.
Negative - boring, stubborn, risk averse, predictable.

ORANGE - Wear in measured doses in a business environment ( have to say it's my fav!)
Positive - vitality, fun, enthusiasm, sociability, uninhibited.
Negative - Superficial, common, faddist, giddy.

VIOLET - In business situations where you need to project confidence and individuality.
Positive: Imaginative, sensitive, intuitive, unusual, unselfish,
Negative - weird, impractical, immature, superior.

GREY - In business, greys are the safest option for suits. Less authoritarian than navy or black.
Positive - Respectable, neutral, balanced.
Negative - non-committal, deceptive, uncertain, safe.

BLACK - a sign of respect and to keep people at a distance.
Positive - formal, sophisticated, mysterious, strong.
Negative - mournful, aloof, negative, lifeless.

WHITE - a strong associations with traditional medicine so impeccable standards of care and hygiene.
Positive - pure, clean, fresh, futuristic.
Negative - clinical, colourless, cold, neutral.

Now we know the above, it makes super sense to choose a colour that will attract your clients, or does it?

You have lots of different clients (maybe only one avatar and you could choose his/her colour but...)

There is only one you and you are unique.

During your personal brand journey you should learn exactly which colours are 'You'

Take this as a great start and then you look at your colours and decide which one of those is suitable for your clients, or gives out the desired message.

Above there is only 11 colours not much to choose from and the probability is, that every healer will choose violet! But this is where your colours come in, it's the shade or tone of that colour that must be very much YOU!

If you plaster your website in let us say a generic green and the same with your business cards and your social media posts, alongside pictures of you and those colours do not suit you - believe me, you will not look as good as you should and I would go as far as to say you will look, older, unhealthier and just not you.

If you're struggling then this is one of the subjects I cover in great detail along with hundreds of others in my VIP Brand Accelerate Programme

https://www.sallyinkster.com/vip

Love and Laughter

Sally Inkster