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What do you wish you'd known?

Posted By Sally Inkster, Brand Specialist, 31 March 2023

What do you wish you'd known before you started your business?

When you start a business you usually come from a point of 'Being good at something'! This can cause a problem - There is so much more to running a business than just doing our job!

You may have come from a corporate company and decided it would  be in your best interest to freelance your skills. You may have a job you hate but a hobby you love and so you start a business hoping to monetise that hobby!

According to Durham University in 2020 6 million new small business's started.

 

4.6 million of those were sole Traders.


When you take into account that statistically 60% of those will fail in the first 3 years it’s good to put the work into knowing your stuff.

This will help us to be one of the 40%.😁

Identifying your Personal Brand right at the beginning of your journey puts you on a positive  trajectory.

Looking back I wish I had understood that I would have to become 3 personalities, within that Personal Brand.

 

These are the three personalities...

The Entrepreneur

  • Has the ideas
  • Creates new services, packages, products
  • Has the vision
  • Pulls things along

But an entrepreneur can mean you have too many ideas, too many thoughts and get excited by a shiny new object too often!

Apps on my phone that have helped me in this mode are...

  • Blinkist
  • Fiverr
  • Upwork
  • Pizap
  • Canva
  • Pocket

 

The Manager

  • Is the pragmatist
  • Creates order from the chaos
  • Doesn't see opportunities, just problems to fix
  • Is absolutely necessary for a business to survive and succeed

Apps on my phone that have helped with this...

  • Canva
  • Trello
  • Hubspot
  • Kajabi
  • Dropbox
  • Buffer
  • Hootsuite

 

The Doer

  • Loves to control the workflow
  • Loves getting things done
  • Gets instructed by the entrepreneur and the manager

Apps on my phone that have helped me in this role...

  • Canva
  • You Tube
  • Pexels
  • Kajabi
  • Zoom
  • Social Media Platforms (Find your party)

 

For the balance to really work you need

  • 10% Entrepreneur
  • 20% Manager
  • 70% Doer


Would you find it helpful to have some clarity around your personal brand to help with the 3 people you need to be?

Book a Free chat with me Here.

Love Sally x


Sally Inkster

Finding Brand YOU!

What's a personal Brand?

''It's who you are, your values and beliefs and the ENERGY you bring to all you do''

 

**Image credit - Sally Inkster**

Tags:  personal styling tips  personal stylist  start up. business advice  start ups 

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