What do you wish you'd known before you started your business?
When you start a business you usually come from a point of 'Being good at something'! This can cause a problem - There is so much more to running a business than just doing our job!
You may have come from a corporate company and decided it would be in your best interest to freelance your skills. You may have a job you hate but a hobby you love and so you start a business hoping to monetise that hobby!
According to Durham University in 2020 6 million new small business's started.
4.6 million of those were sole Traders.
When you take into account that statistically 60% of those will fail in the first 3 years it’s good to put the work into knowing your stuff.
This will help us to be one of the 40%.😁
Identifying your Personal Brand right at the beginning of your journey puts you on a positive trajectory.
Looking back I wish I had understood that I would have to become 3 personalities, within that Personal Brand.
These are the three personalities...
The Entrepreneur
- Has the ideas
- Creates new services, packages, products
- Has the vision
- Pulls things along
But an entrepreneur can mean you have too many ideas, too many thoughts and get excited by a shiny new object too often!
Apps on my phone that have helped me in this mode are...
- Blinkist
- Fiverr
- Upwork
- Pizap
- Canva
- Pocket
The Manager
- Is the pragmatist
- Creates order from the chaos
- Doesn't see opportunities, just problems to fix
- Is absolutely necessary for a business to survive and succeed
Apps on my phone that have helped with this...
- Canva
- Trello
- Hubspot
- Kajabi
- Dropbox
- Buffer
- Hootsuite
The Doer
- Loves to control the workflow
- Loves getting things done
- Gets instructed by the entrepreneur and the manager
Apps on my phone that have helped me in this role...
- Canva
- You Tube
- Pexels
- Kajabi
- Zoom
- Social Media Platforms (Find your party)
For the balance to really work you need
- 10% Entrepreneur
- 20% Manager
- 70% Doer
Would you find it helpful to have some clarity around your personal brand to help with the 3 people you need to be?
Book a Free chat with me Here.
Love Sally x
Sally Inkster
Finding Brand YOU!
What's a personal Brand?
''It's who you are, your values and beliefs and the ENERGY you bring to all you do''
**Image credit - Sally Inkster**