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Four ways to get better results from your blogs

Posted By Katie Earl, Blog Writer, 26 February 2022

Have you ever felt a bit deflated after posting a blog that you’re really proud of, only to receive little to no results from it?


With so many things to think about as a business owner, you want to be sure that your efforts are going to bring you results. If they don’t, it's tempting to move on to the next thing that promises to bring you success. 


But sometimes, the things that aren't working aren't completely wrong. Sometimes, with just a few small tweaks - changing this, polishing that - we can drastically improve the results we get from our efforts. 


Here are four small tweaks you could make to your blogs to begin seeing better results. 

1: Keep titles clear and concise 

Aside from SEO, titles might be the most dreaded part of writing a blog. There are so many other blogs and web pages out there to contend with that it’s not surprising we all feel under so much pressure to write the perfect headline. 


Thing is, after a LOT of research and experience of blogging for myself and for clients, I can say with certainty that a clear, concise title will always win over something clever or funny. 


The reason: if you’re ambiguous about your topic in the title, the algorithms at Google won’t have a clue what you’re on about and therefore won’t show your blog to anyone googling the topic you’ve actually written about. 


It’s important to specify exactly what the reader will gain from reading your blog too. Notice how I titled this article to be clear that it’s about getting better results from your blog? I didn’t just call it “tips about blogging”. Being too vague means that anyone who spots your blog in search results or on social media won’t have the faintest idea what they will get from reading your blog. 


If they can’t see what the benefit is of reading that blog, they’ll simply keep on scrolling to the next bit of content that DOES feel relevant and helpful to them. Then you’ve lost their attention for good. 

2: Write like yourself

It can be hard to throw off the corporate shackles when we begin writing content for our own business. Perhaps you think that instead of writing like yourself you should try to sound more professional so that readers will take you seriously. 


I’m going to rock the boat and say that this is the last thing you should do in your blog.


Why?


Because ‘professional’ means something different for everyone. Maybe for you it’s about not swearing. Or is it a way of hiding behind jargon and unnecessarily complicated sentences because you’re too afraid to really be yourself?


Instead, focus on developing a tone of voice that really shows off your personality and your brand values. This is what makes you YOU, and they’re the things your ideal clients will be intrigued by and fall in love with as they’re deciding who they want to work with to solve their problem. 


You’re doing yourself a real disservice if you try to cover this up with professional or corporate lingo. 

3: Space text out into short paragraphs

As we all start to use smaller and smaller devices to consume content, it becomes more important to make your blogs as easy to read as possible . 


Big chunks of text are difficult to follow, not to mention quite daunting for some. This encourages your reader to simply skim your blog instead of really engaging with it. In the worst case scenario, they might be so put off that they don’t even start reading. 


To keep your reader interested and engaged, split your paragraphs into the smallest chunks possible while still retaining the sense of them. Each paragraph, or sub-paragraph, should be no more than three or four lines long. 


By their nature, some readers will still skim your article, but you’ve made it much easier to stay with you and to take notice of the Call to Action you’ve left them at the end.

4: Include a clear and obvious Call to Action


The Call to Action is one of the most important parts of your blog in terms of your strategy. Missing it out is like telling your friends about a party you’re hosting and not telling them when or where it’s happening. 



To make this really obvious to your reader, you could weave the Call to Action into the final paragraph of the blog itself. If you prefer to separate the Call to Action from the main text of the blog, make sure it’s still very easy for the reader to spot the Call to Action from the end of the blog. Don’t hide it at the bottom of an extensive biography or underneath a photo. 


Tell them exactly where to find you if you want them to connect with you on social media and include links so that it’s easy for them to click through. Or if you’d like them to download a freebie, tell them why it would be useful for them and, again, make it easy for them to access. 

Keep at it

Remember that blogging is a long-term strategy, so you’ll need to stick with it and stay consistent over many months to truly reap the rewards it promises. But by making these tweaks to your blog-writing process, I hope you’ll start to see more engagement and results in the short term too. 


For more tips on how to write blogs that generate leads and drive more website traffic, make sure you connect with me on LinkedIn. Connect with me here and let me know what you found most useful about this article!



Photo credit: Katie Earl


Tags:  blogging  marketing  writing tips 

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