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"A little sparkle can go a long way, and in a season of softness, glittery tinsel really stands out." - Vogue

Posted By Sally Inkster, Brand Specialist, 04 September 2024

This autumn (I know but look outside - looks very autumnal to me! 🤪) fashion trend holds a powerful lesson for personal branding, especially for those transitioning from corporate life to entrepreneurship.

Your personal brand, like your style, should make you stand out in a crowded market.

Here's how to apply this fashion wisdom to your brand:


1. Embrace Your Unique 'Sparkle': What makes you different? That's your brand's glitter.
2. Contrast is Key: In a 'soft' market, bold moves get noticed. Don't be afraid to shine.
3. Consistency Matters: Like a well-coordinated outfit, ensure all aspects of your brand align.
4. Quality Over Quantity: A little authentic sparkle goes further than overwhelming glitz.
5. Adapt to Seasons: Stay relevant by evolving your brand, just like updating your wardrobe.

Remember, your personal brand is the outfit you wear in the business world.

Make it count!

As a Personal Brand Specialist, I guide professionals in crafting brands that truly reflect their unique value. My clients don't just invest in branding; they gain clarity, confidence, and content that attracts their ideal clients.

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