|
|
Posted By Anni Summers, Registered Dietitian and Gut Health Specialist,
06 March 2024
|
Discover Personalised Gut Health Care
Hello and a warm welcome to Anni Summers RD. I’m thrilled to have this opportunity to share a bit about me and the passion that drives me as a specialist Gut Health Dietitian.
My Journey to Becoming a Gut Health Dietitian
A Lifelong Interest in Food
I have been interested in food and cooking since I was a young child when, at 4 years old, I got up early one morning and decided to “bake a cake”. After mixing together flour and sugar and putting it in the oven, my Mum woke just in time to intervene before I had the chance to turn on the oven! As a teenager, I enjoyed experimenting in the kitchen, and often made dinner for my parents, introducing them to “new” cuisines, such as Thai and Japanese. Many of my present-day social activities are culinary orientated, such as dining out (I love seeking out unique and unusual dining experiences in London) and hosting dinner parties for friends. And, of course, Mum and Dad still come round once a week for dinner.
From Passion to Profession: Embracing Dietetics
In 2007, my passion for nutrition and the interplay between food, health and disease grew, stemming from a close family member being diagnosed with inflammatory bowel disease, as well as my own diagnosis of irritable bowel syndrome (IBS) (finally, I could make sense of the abdominal pain, bloating and wind I’d been experiencing since my early teens!). This personal connection to gastrointestinal health led me to a career switch and, in 2011, I began training to be a Registered Dietitian.
My Experience as a Gut Health Dietitian
Excelling in Nutrition and Dietetics
Jump to 2016, I had successfully earned my first-class degree in Nutrition and Dietetics, graduating top of my year. I had gained experience and worked in world-class London hospitals such as University College London Hospital (UCLH). I was brimming with enthusiasm. My desire to make a difference spurring me on to embark on a journey to help others through diet therapy, particularly those struggling with gut-related issues.
Professional Growth: Building Expertise in Gastroenterology
I worked within the NHS, where I had the opportunity to expand my knowledge and gain invaluable experience. Hard work and determination soon saw me becoming a Gastroenterology Specialist Dietitian, working alongside a fantastic team of Gastroenterologists, Colorectal Surgeons and Specialist Nurses as well as my fellow Dietitians. During my time in the NHS, I strived to always put my patients first, instilling confidence and being their advocate when they needed me to. I was well liked and trusted by colleagues for my considered opinions and advice.
Personal Insight: Living with IBS
Having lived with IBS for nearly 30 years, the first 10 of which I spent not knowing what was causing my daily symptoms of pain and bloating, I understand what it’s like to feel confused, frustrated and hopeless. If you’re suffering with IBS, IBD, diverticular disease, food intolerances, gut motility issues, or any other digestive complaint or condition, it can be a real challenge to stay on top of things.
Providing Specialist Dietetic Gut Health Services
The Need for Specialised Care: A UK-Wide Problem
10‐20% of the UK population is thought to suffer with IBS (NICE, 2017), yet research indicates that 50% of NHS Trusts do not have dedicated dietetic IBS clinics (BMJ Front Line Gastroenterology Journal, 2021). There are thought to be 500,000 people diagnosed with Inflammatory Bowel Diseases such as Crohn’s disease or ulcerative colitis in the UK, however around 60% of those do not have access to specialist dietetic care within the NHS (IBD UK, 2020).
My Commitment: Enhancing Gut Wellness through Private Practice
While working within the NHS allowed me to support a significant number of individuals, I realised that there was simply not enough time or resources to enable me to fully support my patients in their journey.
In 2021, I made the decision to transition to private practice and set up in Bishop’s Stortford as a specialist Gut Health Dietitian to allow me to take a more customised approach to managing digestive disorders through diet. I now have the privilege of working closely alongside individuals experiencing gut issues to help guide them towards better understanding of their symptoms and conditions using evidence-based nutrition for gut health, empowering them to choose how to manage their diet and health.
My Approach: Personalised Support for Each Client
As a Specialist Gut Health Dietitian, I work to support each client with online 1-2-1 sessions to not only achieve their desired outcomes but also experience improvement in their overall well-being. This involves a commitment to understanding the intricacies of each individual’s unique lifestyle and challenges. Working as a gut specialist dietitian is so incredibly rewarding. It’s so inspiring to see my clients move forward, find relief, and take control of their health and nutrition.
Working together with Anni Summers RD: Your Journey to Gut Health
Here at Anni Summers RD, we believe in a personalised approach to your well-being. It’s not just about addressing challenges but about embarking on a journey together, ensuring that you feel supported every step of the way. I look forward to being a part of your path to a healthier, happier you! Ready to Improve Your Gut Health? If you’re interested in finding out how I can help you, book a FREE Discovery Call with me.

Tags:
dietitian
gut health
health
Permalink
| Comments (0)
|
|
|
Posted By Stefania Bartolomei,
05 March 2024
|
Beyond just enhancing our features, makeup and hairstyling have the ability to sculpt, accentuate, and illuminate our unique features.
Something many of my clients find the most transformative from my colour clinics is understanding the ways in which they can use their hairstyles and make up to transform their confidence. We’ve all been there – gone to a hairdressing appointment and left feeling on top of the world (or in some cases ready to run and hide!). Understanding your face shape and colourings means you can play with the hairstyles that would accentuate your features in the best possible way, and the colours you may want to try out.
Face Shape and Colour Analysis
Imagine your face as a blank canvas, understanding your face shape is similar to knowing the contours of your canvas – it lays the foundation for creating harmonious makeup and hairstyles. From heart-shaped to oval, each face shape offers its own set of opportunities to play up your best features.
Our colour clinics take this concept a step further, helping you discover the hues that complement your unique skin tone, eye colour, and hair shade. By mastering these fundamental principles, you'll be able to play with makeup looks that enhance your natural beauty and hairstyles that frame your face beautifully.
The Art of Makeup
Makeup is more than just a cosmetic; it's a form of self-expression. Whether you prefer a natural, barely-there look or a bold, statement-making style, the key lies in understanding how to play with the colours available and with confidence.
From the perfect nude lipstick to a mesmerising eyeshadow palette, each product becomes a tool in your artistic arsenal, helping you play with makeup in new ways.
I love helping my clients walk away from a colour clinic with me with a fresh face of make up that they love, in the colours that make them shine. They can have a go-to look for every day, and then more glamourous options understanding the lipsticks, eyeshadows, blushes and bronzers that will make them glow.
Framing your Face with your Hairstyle
It is important to understand your face shape if you want to have hairstyles that will accentuate your look. You’ll also want to think about your lifestyle when choosing a hairstyle that suits you best. You may want to go all out with a layer-filled look, but if you only have 5 minutes every morning, then this may not be the best option.
As general tips, those with heart-shaped faces may gravitate towards hairstyles that add volume around the jawline, balancing out the broader forehead. Meanwhile, individuals with oval faces have the flexibility to experiment with various lengths and textures, embracing versatility in their hair journey.
As a personal stylist, I believe in the transformative power of makeup and hairstyles. Beyond just providing a service, it's about fostering a collaborative journey of self-discovery and empowerment. By incorporating face shape and colour analysis into my consultations, I ensure that every client receives a bespoke experience tailored to their unique features and personality.
By embracing the principles of face shape and colour analysis, you can unlock the full potential of your beauty and express yourself with confidence. Remember, the most beautiful thing you can wear is your smile – but a killer lipstick and fabulous hairstyle certainly don't hurt!
If you’d like to boost your confidence by understanding the colours and styles that help make you glow, click here to find out more about my Colour and Style Clinic.

Attached Thumbnails:
Tags:
hairstyling
makeup ideas
makeup tips
personal style
personal styling tips
personal stylist
Permalink
| Comments (0)
|
|
|
Posted By Elaine Walsh-McGrath, Managing Director,
01 March 2024
|
How many platforms are you using for your business right now?
Depending on what stage you are at in your business you might be on everything! This should really only be the case in one of these situations:
-
You have the revenue to outsource some of the tasks for content creation
-
You are reasonably adept at content and know how to use AI to help you to create a multi-platform presence for your business.
If you can't tick either of these boxes then I suggest that you do two things:
-
Choose an algorithm based platform that you enjoy to use (Facebook / Instagram / LinkedIn/Tiktok)
-
Focus the rest of your time on a evergreen platform. Choose which way you prefer to communicate (Blog/Podcast/YouTube)
But what are the pros and cons of each platform when you are searching for clients?
LinkedIn:
Pros:
1. Professional Network: LinkedIn is more commercial it's specifically designed for professional networking, making it an ideal platform for coaches and service-based businesses targeting corporate clients.
2. Advanced Targeting Options: LinkedIn offers advanced targeting options for advertising, allowing businesses to reach their ideal clients based on job title, industry, company size, and more.
3. Content Sharing Opportunities: The platform provides various opportunities to share valuable content, such as articles, posts, and videos, helping businesses showcase their expertise and attract potential clients.
Cons:
1. High Competition: Due to its professional nature, LinkedIn often has high competition, making it challenging for businesses to stand out among other professionals and service providers.
2. Limited Organic Reach: Organic reach on LinkedIn can be limited compared to other platforms, requiring businesses to invest in advertising or engage consistently to gain visibility. (This can be overcome by focusing on your personal profile)
3. Formal Atmosphere: LinkedIn's formal atmosphere may not be suitable for all types of businesses or coaching niches, especially those targeting a more casual or creative audience. (Although this is evolving.)
Facebook:
Pros:
1. Large User Base: Facebook has a massive user base, offering businesses access to a diverse audience of potential clients across different demographics and interests.
2. Robust Advertising Tools: Facebook provides powerful advertising tools with detailed targeting options, allowing businesses to reach specific audiences based on demographics, interests, behaviors, and more.
3. Community Building: Facebook Groups offer opportunities for businesses to build communities around their brand, foster engagement, and establish themselves as industry leaders.
Cons:
1. Declining Organic Reach: Facebook's algorithm changes have led to declining organic reach for business pages, requiring businesses to rely more on paid advertising to reach their audience.
2. Informal Environment: Facebook's casual and social nature may not be suitable for all businesses, especially those targeting a more professional or formal audience.
3. Privacy Concerns: Facebook has faced various privacy concerns and controversies, which may deter some users from engaging with businesses on the platform.
Instagram:
Pros:
1. Visual Content Focus: Instagram's emphasis on visual content makes it ideal for showcasing products, services, and brand aesthetics, allowing businesses to engage with their audience through compelling imagery and videos.
2. Engagement Opportunities: Instagram offers various engagement features such as likes, comments, and direct messages, enabling businesses to interact directly with potential clients and build relationships.
3. Hashtag Reach: Strategic use of hashtags on Instagram can significantly increase reach and visibility, helping businesses attract new followers and potential clients interested in their niche.
Cons:
1. Limited Linking Options: Instagram has limited linking options, particularly in posts (excluding the bio and stories for accounts with over 10k followers), which can make it challenging to drive traffic directly to external websites or landing pages.
2. Highly Competitive Environment: Instagram's popularity has led to high competition among businesses, making it challenging to stand out in crowded feeds and gain followers.
3. Algorithm Changes: Instagram's algorithm changes can impact the visibility of posts and affect businesses' ability to reach their target audience, requiring them to adapt their strategies frequently.
Each platform has its strengths and weaknesses, and the choice of platform should align with the target audience, business goals, and content strategy of the coach or service-based business.
TikTok:
Pros:
-
Viral Potential: TikTok's algorithm is known for its ability to quickly boost content to a wide audience, making it possible for businesses to achieve viral success and gain significant exposure.
-
Creativity and Authenticity: TikTok thrives on creative and authentic content, allowing businesses to showcase their personality, expertise, and unique offerings in engaging and entertaining ways.
-
Younger Audience: TikTok predominantly attracts a younger audience, making it an ideal platform for businesses targeting Gen Z and millennials or those offering products and services tailored to this demographic.
Cons:
-
Short-Form Content Limitation: TikTok's focus on short-form videos (up to 3 minutes as of my last update) may not suit all types of content or businesses, particularly those requiring more in-depth explanations or demonstrations.
-
Limited Linking Opportunities: Similar to Instagram, TikTok has limited linking options within posts, restricting the ability to drive traffic directly to external websites or landing pages.
-
Algorithm Uncertainty: While TikTok's algorithm can boost content virality, it can also be unpredictable, making it challenging for businesses to consistently reach and engage their target audience without a deep understanding of the platform's trends and dynamics.
I didn't mention X ... well ... I'm there but I only use it when I'm complaining! But maybe that's just me!
If you're here on LinkedIn then let's assume that is going to be your algorithmic based platform.
How can you get LinkedIn to work when you're getting advice like...
"You should create talking head videos with lots of free advice and occasional trending audio." Does that even work on LinkedIn? (Sometimes)
Post three times a week? Or a day? Avoid Mondays and the weekend... Is that true? (No)
Do LinkedIn polls work? No one votes for mine. (They are really useful if you know how.)
If you've been looking at LinkedIn and saying to yourself professionals are there, corporates are there. "I need to show up there."
(Which is why you're here, reading this article!)
So... You need to focus on getting the following right:
-
What content works on LinkedIn to position me as an expert in my field?
-
How to position my expertise in my About Section so that my credibility shines through?
-
What to say in a private message so that I don't sound like the people who message me and drive me mad?
-
How to build a network of new connections? I've changed industries.
-
How to get the right people to pay attention?
-
What actions to take to create the opportunity of a Discovery Call with my ideal client?
I know that the majority of the advice available is not for you. It talks about how to get a new role or a promotion, but not clients.
You know that your clients are there. You know that your offer can make a huge impact. It's so frustrating.
Truth of the matter is that LinkedIn is a goldmine for lead generation, networking, and crafting a strong professional personal brand. When you know how to use it.
Growing your personal brand in front of a corporate audience:
In my experience of working with clients across different social media platforms to grow their business, LinkedIn is easier when it comes to working with corporate businesses.
Here's what I focus on:
Step One - Create a Profile that speaks to your client (rather than being a list of achievements)
Step Two - Make sure your Content Speaks to the needs and wants of your client and is not a list of your services
Step Three - Leverage your existing network, and act like you would in real life when reaching out to prospective clients.
Step Four - Create a next step. Is that a consult call?
In LinkedIn to Leads, my Group Program I walk a small group of businesses through each of these steps over a 14 week period.
So that you can use LinkedIn to attract your ideal clients by leveraging your network and building the right connections for your business.
Find out more here:
https://www.elainewalshmcgrath.com/LinkedIn-to-Leads-Group-Coaching-Program
If you have any questions reach out to me:
hello@elainewalshmcgrath.com
Photo credit Albane McGuinness

This post has not been tagged.
Permalink
| Comments (0)
|
|
|
Posted By Elaine Walsh-McGrath, Managing Director,
06 February 2024
|
Are you using LinkedIn Recommendations to deepen your professional relationships with your network?
Remember the key to success is to act like a human on social... Do you share referrals and references in every day business life? Yes? Well then...
When you work with a new or existing client are you asking them for testimonials, or LinkedIn Recommendations? Do you share recommendations when you work with a supplier? Are you saving them and sharing them?
If not then let’s dig into how you can use LinkedIn Recommendations to build credibility and trust with your followers.
Introduction: Importance of credibility and trust on LinkedIn
Before diving into the details, let's first understand why credibility and trust are crucial on LinkedIn. As a coach or service-based business, establishing yourself as a credible and trustworthy professional is essential to attract clients and build a strong network.
LinkedIn recommendations play a vital role in achieving this. They serve as testimonials from colleagues, clients, and other professionals who have worked with you. Recommendations provide social proof of your skills, expertise, and the positive impact you have made on others.
1. What are LinkedIn recommendations and why do they matter?
LinkedIn recommendations endorse and highlight your skills, qualities, and achievements. They appear on your LinkedIn profile and serve as testimonials from clients who have had a positive experience working with you.
These recommendations matter because they provide valuable insights into your professional character and abilities. They give potential clients and connections a glimpse of what it's like to work with you, building trust and credibility from the perspective of others.
2. How to ask for recommendations (it’s easy!)
Asking for recommendations is easier than you think! Here are some tips to help you get going:
- Identify the right people: Reach out to people who have first-hand experience working with you and can vouch for your skills and expertise.
- Personalise your request: Craft a personalised message explaining why you value their opinion and how their recommendation can benefit both of you.
- Provide guidance: Offer specific suggestions on what you would like them to highlight in their recommendation. I LOVE when people give me an idea of what they need it to say. It saves me time that I don’t have!
- Follow up politely: If you don't receive a response, send a gentle reminder after a reasonable amount of time has passed.
3. How to write a great recommendation for others
Writing a stand out recommendation for others can be a powerful way to strengthen your professional relationships and showcase your willingness to support others. Who doesn’t like getting a glowing review?! Right?
Here are some tips to help you write an effective recommendation:
- Start with a strong opening: Begin by mentioning how you know the person and briefly highlight their key strengths and accomplishments.
- Provide specific examples: Share specific instances or projects where the person excelled and showcase the positive impact they made.
- Be yourself: Don’t use overly formal language if that’s not you! And it doesn’t match the person you worked with.
- Highlight their unique qualities: Emphasise the qualities that make the person stand out and explain why they are a valuable asset.
- Keep it concise and authentic: Be genuine in your praise and keep the recommendation concise, focusing on the most significant contributions and skills.
- End with a strong closing: Conclude the recommendation by expressing your confidence in the person's abilities and your willingness to recommend them to others.
4. How to showcase recommendations on your LinkedIn profile
Once you have received recommendations, it's important to showcase them effectively on your LinkedIn profile to make the most of them. Here's how:
- Create a post that highlights the recommendation and thank the person who took the time to write it. Make sure to tag them in the post.
- Make sure to screenshot the recommendations and use them on your website, in emails, and use them as social proof when you are talking about your services on social media.
- Showcase relevant recommendations: If you have received recommendations specific to certain industries or services, make sure to highlight them in relevant sections of your profile.
Compliments build positive relationships
As with everything on social media. Remember to act like a human! Everyone loves a compliment. If you have genuine experience of working with someone who was a pleasure to work with then share it!
LinkedIn recommendations are powerful tools that can significantly enhance your credibility and trustworthiness. By understanding how to ask for recommendations, write compelling recommendations for others, and showcase them effectively on your profile, you can establish yourself as a trusted professional in your industry. Start leveraging recommendations today and see the positive impact it can have on your LinkedIn presence.
Make sure to message me and let me know if you notice a difference in how you feel about LinkedIn recommendations if you start using them!
Let's connection on LinkedIn. https://www.linkedin.com/in/elainewalshmcgrath/

Tags:
linkedin
networking advice
Permalink
| Comments (0)
|
|
|
Posted By Saika Alam, Family Law,
05 February 2024
|
Relationships can be so tricky to negotiate. This is especially true if you are looking for love the second time round. You will be older and wiser and perhaps left a little emotionally bruised from your past experiences.
When you find your perfect partner and want to take that important next step of moving in together it is important that you have that money conversation. It’s not romantic but it will give you both peace of mind and set out your ground rules.
Warning – the law does not protect cohabiting couples
Many couples think that when they are living together for a longish period of time, they acquire legal rights that will protect them if their relationship should break down. That’s just not the case. Couples who live together never get the same rights as married couples. This is why it is so important to put things in writing.
Here are some top legal tips if you are ready to move on from just dating to that exciting first step of commitment that comes with cohabitation:
- Consider a cohabitation agreement
A cohabitation agreement will set out what should happen to your money and assets if you do end up going your separate ways at some point in the future. It will protect any future inheritance you might receive and it can make provision for any children that you might have together or children from past relationships.
- Put a trust deed in place
As an absolute minimum put a trust deed in place if you decide to buy a house or flat together. This will set out what each of your shares are, what your future financial contributions will be and how your money will be divvied up when you sell the house.
- Know the difference between joint tenants and tenants in common
Swot up on the difference between joint tenants and tenants in common (nothing to do with tenants!!) Make sure that the solicitor or conveyancer that you appoint to deal with the purchase of your home knows how you want to hold that property jointly. A tenancy in common will define your shares in the property and set out any unequal financial contributions that you both made to buy the property. The details of those contributions should be recorded on the property forms that you will both have to sign. If you hold the property as joint tenants your shares in your home will not be defined. In the event of your death before your partner, the property will pass automatically to your partner. If you have children of a previous relationship or marriage this may not be what you want.
- Give your property lawyer clear instructions
Give clear instructions to your property lawyer when buying your joint home. It’s really important that you tell your conveyancing solicitor if you and your partner made unequal financial contributions to the price of your property if you want your shares protected. Don’t assume that he or she will just know. Also keep a record of your financial contributions in case you need to produce that information at some point in the future.
- Make a Will
This is so important especially if you have children. You will need to set out in your Will who should inherit your share in your home. This is also important if you and your partner would like your children to inherit your shares in your jointly owned property but you want to ensure that your partner can continue to live in your shared home in the event of your death for a period of time or for as long as they like after you are gone.
- Sit back and enjoy!
And finally, when you have put your house in order (literally and metaphorically!) sit back and enjoy the love of your life. You will have worked hard to get to this point because relationships are hard work. They require negotiation and compromise. Well done you for taking the plunge and committing to sharing your home and your life. Cohabitation takes courage and conviction.
If you need any more advice and guidance on any of the above, do get in touch with Saika Alam. Saika is a well-respected family and divorce lawyer based in Mayfair, London. Known for her personal and pragmatic approach, Saika represents her clients on all aspects of their family relationships from cohabitation and marriage to separation and divorce and everything in between, whether that relates to financial matters or children’s issues.
For further information on the issues raised, please contact Saika Alam at sa@branchaustinmccormick.com.

Attached Thumbnails:
Tags:
family law
living together
Permalink
| Comments (0)
|
|
|
Posted By Stefania Bartolomei,
30 January 2024
|
Many of my clients come to me unsure on how to create a wardrobe that reflects their personality, works for their body, and is easy to create outfits from.
For some, it’s the “I have nothing to wear” problem. Most of the time this can be due to an overwhelming amount of garments in their wardrobe, that, in fact, do not work well together to create a collection of outfits. While some feel that the outfits they can create don’t work for their day to day lives or reflect their personality.
The most important part of making your wardrobe work for you is picking garments that are versatile and timeless. This can feel a little daunting, particularly if you have been following trends and building a wardrobe for years!
If you’d love to have a wardrobe that feels accessible and that works for your needs, here’s my guide to help you create a versatile and timeless wardrobe!
Assess your needs
The first thing you need to do when creating a wardrobe that works for you, is knowing what you need each day.
Ask yourself:
- What does my professional working life look like?
- What does my free time look like?
- Do I attend many special occasions?
- Do I need to change after the school run?
When you know what outfits you need, you can know what type of clothing you will require. For example, if you attend lots of special events, your wardrobe will need far more black tie and formal wear than someone who doesn’t. In the same vain, if you have a corporate job that requires suiting, your requirements will be different to someone who works in a creative company where you can wear more casual attire.
If you're a mum, your priority is probably practicality (but this doesn't mean you have to give up on style!).
Understanding your daily needs will help you have a strategy when you assess your current wardrobe and when you go shopping in the future.
Declutter your wardrobe
Now you know what you need, you want to make sure your current wardrobe works for you. If you have the “overfilled” wardrobe problem, the best way to work on this is to take out everything and go through the items one by one. When I work with a client, we work through the items and question whether the pieces either bring them joy, or work well across multiple other pieces to create outfits. If it doesn’t do this, it can be put to the side to be donated or sold.
When you have the pieces that work together, and work with your daily needs, your wardrobe will already begin to feel more approachable.
Keep your wardrobe curated and minimal, and get rid of what doesn’t work for you, especially before buying anything new. Only keep what suits you and your lifestyle and what makes you feel good. A minimal wardrobe will truly simplify your life.
Curate a wardrobe of versatility
Versatile pieces are the ones that can be mixed and matched across one another in unique ways. They should be able to be worn in different situations, without compromising on your style, personality and comfort.
Here are a few of my top pieces for versatility:
- Blazer – essential for a professional look, but can also work for more casual looks that you want to elevate. You may be amazed at how many ways you can style a blazer.
- White (or neutral) shirt / Tee - depending on your personal style, you can’t go wrong with a plain white t-shirt or shirt. It can be paired with countless bottoms, and can balance out a statement piece that you have in your outfit.
- Body suit or fitted tank top – I love a body suit, because it can be worn as a layering piece, and can be a clean, smooth garment that doesn’t require tucking in. If you don’t like a bodysuit, a fitted tank top is a great alternative.
- A neutral dress – the little black dress is beloved for a reason – it works! Black can, however, be a colour that doesn’t work for many skin tones, so finding a neutral shade in your colour palette can be a great alternative. Depending on your style, you could opt for a maxi dress, mini dress, a-line – there are lots of options. Adding layers and hosiery, as well as accessories can transform the dress effectively making it work as multiple outfits in one.
- Knitwear – I know this is a broad term, but, you need a few pieces of knitwear that you can throw on as the weather gets cooler. I like a cropped cardigan, a longline cardigan, and a couple of heavier jumpers in my wardrobe.
- Formal trousers – even if you don’t go to the office regularly, a pair of more professional trousers can work across a multitude of events. Depending on your body shape you may want to look for wide legged, straight leg, or cigarette style.
- Denim – a pair (or two) of jeans are an essential for any wardrobe. They can be dressed up with a blouse, or down with a vest/tee. They are great for running around and doing errands, or can even work for a date night with heels.
- A selection of skirts – Midi skirts have stayed in style for several years, and this is because they are so versatile! Pair with a white tee, a blouse, or a body suit to complement the day ahead.
For more ideas on how to create a wardrobe that works for you, you may want to consider creating a capsule wardrobe. View my recent article on how to do this, here.
Let your wardrobe reflect your personal style
Finally, the most important thing to consider is your own personal style. A timeless wardrobe works when you have pieces you feel confident in. Staying away from fast fashion and trends that don’t work for your personal style will ensure you have a wardrobe that lasts.
Too often we fill our wardrobes with garments that are currently in style, rather than pieces that reflect our personality. When you understand the personal style that is inherent to you, you will feel more confident when dressing and when shopping.
And it's rather simple, it's about understanding what works for you on the outside (from colours, shapes and styles) and on the inside (helping you express your personality and feel your most confident)with.
If you want to find out your personal style, and in turn, have a wardrobe that is versatile and timeless, find out more about our Colour & Style Clinic.
One of a Style team is here to help you create a wardrobe that truly works for you and simplify your life!

Attached Thumbnails:
Tags:
how to style clothes
Personal stylist tips
wardrobe edit
wardrobe ideas
wardrobe tips
Permalink
| Comments (0)
|
|
|
Posted By Lucy Hart, Director,
23 January 2024
|
In an era where financial independence is paramount, an increasing number of women are taking proactive steps to safeguard their assets through Prenuptial Agreements. The notion of unbridled romance is being challenged as more women recognise the need to protect themselves from potential heartbreak-induced financial setbacks.
Credit card bills, substantial legal costs and eviction from their residence are common experiences of women navigating the aftermath of failed marriages.
Heartbreak, it seems, can come at a steep cost. A recent survey by Scottish Widows revealed that one in seven people in Britain would contemplate marrying for financial security. The rising trend of men making claims on their wives' wealth in divorce underscores the changing landscape of relationships. With one in ten marriages in the UK ending in divorce within five years, women are increasingly opting for Prenuptial Agreements to ensure their financial well-being survives the demise of romance.
Lucy Hart, Director at Sinclair Law, notes the evolving societal perspective, stating, "We're moving on as a society where women are a bit more realistic about relationships and whether or not they're going to last long term." The shift is attributed to the increasing financial independence of women, particularly those marrying later in life, prompting a natural inclination to protect accumulated wealth.
Lucy advises that, “A well-structured Prenuptial Agreement can prove invaluable. It is a legal contract entered into before marriage, covering the division of property, assets, and potential spousal support in the event of a divorce. Although not 100% binding in England and Wales, prenups often act as influential frameworks, reflecting the understanding between partners during happier times and the court will only depart from a well drafted and fully considered prenup in exceptional circumstances.”
Prenuptial Agreements were once associated primarily with high-profile marriages and substantial assets. However, today, individuals with more modest incomes are increasingly considering Prenuptial Agreements.
The current economic climate is identified as a significant factor driving the surge in Prenuptial Agreement enquiries. Regardless of background or profession, people are recognising the importance of safeguarding their hard-earned wealth. This sentiment particularly resonates with female entrepreneurs, business owners and professionals accustomed to binding agreements.
Lucy Hart advises that, “The pragmatic approach many of our female business owner clients take emphasises that Prenuptial Agreements are about financial certainty and protection from potential debt-related complications. Transparency is crucial, revealing that a prenup can serve as a litmus test for the sincerity of a partner's intentions. I believe that discussing and formalising financial arrangements before marriage is a responsible decision that does not diminish the depth of love and commitment between partners.
Prenuptial Agreements need not be deal-breakers. Advocating for careful negotiation and early agreement, I envision prenuptial agreements as documents tucked away, gathering dust, while marriages thrive. I advise women to be resolute in protecting their finances and I encourage a pragmatic approach.”
Love may be blind, but in a world where financial independence is crucial, it's wise not to let romance obscure the importance of being financially prepared and protected.
For a free 30-minute consultation contact Sinclair Law Solicitors today on 01625 526 222 or visit www.sinclairlaw.co.uk

Tags:
Divorce
family law
marriage
prenup
prenuptial
wedding
women
Permalink
| Comments (0)
|
|
|
Posted By Cate Caruth, Founder and Director,
18 January 2024
|
Newsletters are the cornerstone of email marketing. A regular update to clients, staff and other interested contacts makes sure you remain in mind and are adding value on a regular basis.
If this is something you are planning to do as part of your marketing strategy here are some top tips to make sure it has the desired effect.
Have a newsletter!
It sounds a bit obvious but if you have contacts you want to remember you. Whether they are past customers who you want to come back, clients to whom you want to provide additional value, potential clients who need to know more before they make a choice or a wider audience with whom you want to build a relationship, a newsletter is a great tool to use. It is more personal and targeted than social media posting and not as time consuming as telephone follow up. So add it to your marketing mix.
Know your audience
This is a top tip for any content. Make sure you know who you want reading your newsletter, what would be valuable to them and what action you want them to take from reading your newsletter. Then craft your newsletter for them. There may be other subscribers on your list and that’s fine but you don’t need to try and please everyone – just write for your target audience.
Set the frequency of your newsletters
Sending a regular newsletter means making a time commitment to create content on a regular basis. Set a frequency for the newsletter which you can sustain and which your audience will tolerate.
There is no point in announcing that you’ll send a weekly newsletter and then find you are struggling to find the time for it so it becomes inconsistent.
Similarly, weekly content might be more than your audience wants and too much content can lead to them unsubscribing from your list.
Think about when your newsletter is going to be sent too. Are your audience more likely to open it during the working week, or on a Saturday afternoon? Even the most basic emailing tools can schedule your newsletter to go out at the most advantageous time.
Invite signup via other channels
If you send a regular newsletter, make sure everyone knows and can sign up for it. Have a button on your website, a link in all your social media profiles, a link in your email footer…
You never know where subscribers will come from and who might find your content of interest so make it as easy for them as possible.
Email vs LinkedIn newsletters
LinkedIn newsletters are on the rise so can be a great tool. If you are a regular LinkedIn user with an audience already consuming content you post, then putting your newsletter there is worth doing (there are some specific settings you need to have for this). If your audience is on a mailing list, then stick with email. There’s nothing wrong with doing both if you have an active audience in both mediums.
Have a regular shape to newsletters
Give your newsletter a structure so you know what you need to include. The Creative Words newsletter always follows this pattern
- Link to blog
- Client news or testimonial
- Upcoming offers or events
- Call to action
Added value vs sales and offers
Be clear on what you want your newsletter to offer and in what proportions. Look at other regular emails to see how others do this and then you can decide what will work for you.
Many E-commerce companies, for example, focus heavily on offers (10% off your next order) and link-selling (get a free hairbrush with your next order over £50). This is effective for product sales – and most people love a bargain. Usually, they are short messages, sent frequently.
If you want to deliver a different kind of value to your customers, you may want to consider insights, fascinating facts, and news about your team. This builds a relationship with customers and is better for longer lasting customers. Look at the ‘Who Gives a Crap’ newsletter for example. They sell eco-friendly toilet paper, and their newsletter is packed with fun things to do with toilet rolls and news about the team and their antics. It is really showing their values and growing brand loyalty.
Reuse content
Don’t feel your newsletter always has to be brand new content. It could work just as well as a round up of other content you’ve published elsewhere. Our various newsletter clients include videos from YouTube channels, testimonials from the website, top tips from online courses and advice on products from care leaflets. Make your life easier by resharing content that your audience may have missed or forgotten from other times and places.
Look at your results
Whether you are using an email tool, LinkedIn newsletters or both, it should be able to get some basic information on how well your newsletter is received. How many people opened it? And followed on a link to more content? Which links do best? And how many people unsubscribed? These will all tell you something that you can then use to improve the newsletter over time.
If you’d like help with regular newsletters to add value to your contacts, contact us to arrange a conversation.

Tags:
business content
content
content creation
content writer
newsletter
newsletter tips
newsletters
Permalink
| Comments (0)
|
|
|
Posted By Lucy Hart, Director,
18 January 2024
|
Labour's proposals for overhauling the existing laws governing cohabiting couples, announced by Emily Thornberry, Shadow Attorney General, during the Labour Party Conference on 10 October 2023, hold particular significance for women business owners. In the event of Labour securing the public's mandate in the upcoming general election, they intend to reshape the legal landscape for cohabiting couples, although the specific details of these reforms remain undisclosed.
Notably, Labour is committed to enacting laws designed to safeguard the financially vulnerable party within cohabiting relationships. This aligns with the longstanding advocacy of organisations like the Law Commission and Resolution, spanning over two decades. The proposed changes are poised to address the financial hardships faced by individuals lacking protection within the current legal framework.
According to a recent publication by the Office for National Statistics, the number of cohabiting couples in the UK has surged by 144% since 1996, reaching a current count of 3.6 million. This growth underscores the increasing prevalence of cohabitation as a family structure, necessitating comprehensive financial protection within family law, especially for women who may find themselves in precarious situations post-separation.
The Women and Equalities Committee's 2022 report exposed a widespread belief in the UK regarding the so-called 'common law marriage' myth. Many individuals erroneously assume they enjoy the same financial safeguards as their married or civilly partnered counterparts. Unfortunately, this misconception often becomes apparent only when it is too late to rectify the situation.
Despite recommendations for reforms outlined in the Committee's report to ensure fairness and equality, the proposals faced rejection from the incumbent government. In a November 2022 response, the Conservative Government asserted the need to finalise ongoing work on marriage and divorce law before addressing cohabitation issues.
Lucy Hart, Director and Family Lawyer at Sinclair Law, views Labour's announcement as a positive stride in the ongoing campaign for legal reform in this domain. Jo Edwards, Chair of Resolution’s Family Law Reform Group, expresses enthusiasm, describing it as a "hugely welcome development" for cohabiting couples and practitioners alike. Graeme Frase, Chair of Resolution’s Cohabitation Committee, adds that the announcement represents a favourable step in the right direction for addressing the significant hardships resulting from the current outdated legal framework.
Our expert lawyers can help you with co-habitation and all aspects of family law. Rated Excellent on Google and Review Solicitors. Request a free 30-minute consultation at www.sinclairlaw.co.uk

Tags:
cohabitation
co-habitation
cohabiting couples
familylaw
law reform
women in business
Permalink
| Comments (0)
|
|
|
Posted By Elaine Walsh-McGrath, Managing Director,
10 January 2024
|
In the ever-evolving world of online presence and professional networking, the need for a standout personal brand on platforms like LinkedIn has become paramount. Last year when I met talented photographer at an online WIBN meeting, Albane McGuinness, I knew I wanted to work with her. When I created my course the Real Me Wins Clients on LinkedIn, it was missing a little je ne sais quoi! Because I knew that if you wanted to create a stand out personal brand on LinkedIn you needed not just amazing branding, great copy but also fab photography!
Networking is amazing not just for meeting others, the support that you get, the business growth you can achieve but also for giving opportunities that you may not have considered. Like a fab collab! And so on the 17th January Albane and I alongside a wonderful Branding Expert, Namrata are holding a live paid workshop called "How to Shine on LinkedIn," coupled with a bonus course titled "The Real Me Wins Clients on LinkedIn."
The Workshop:
Scheduled for January 17th at 10 am on Zoom, the live workshop promises participants a transformative experience. Hosted by Elaine Walsh McGrath (that's me!), I'm an award winning Content Strategy and LinkedIn Coach, the event introduces two experts - Namrata Vijayakar, a Brand Design Specialist, and Albane McGuinness, a Brand Photographer.
What to Expect:
The 60-minute live workshop aims to empower participants with essential insights into utilizing branding to shine on LinkedIn. Namrata Vijayakar will share her expertise on leveraging branding to make a lasting impression. Meanwhile, Albane McGuinness will delve into the transformative power of personal brand photography, providing invaluable tips on creating personalized brand images.
Included Bonus Course:
To ensure a comprehensive learning experience, the workshop comes bundled with a bonus course - "The Real Me Wins Clients on LinkedIn." Elaine emphasizes the importance of authenticity, urging participants to embrace their unique qualities. The course includes:
1. Authentic Me Workbook with Supporting Tutorials
2. Content Workbook & Tutorial
3. Branding Cheatsheet
4. Storytelling Copy Prompts with Tutorial
5. 10 x Content Ideas to Reveal YOU!
6. Trello Board for Organisation
7. Q&A Support within the Course Portal
8. Lifetime Access to Course Material
I'm on a mission to help more service based businesses stand out on LinkedIn so that they can land more clients that they love to work with.
So coaches and service providers I'd love you to join us so that you have the tools you need to stand out on LinkedIn. By focusing on personal branding and authentic self-expression, you can expect not only to enhance your online presence but also to build a connection with their audience that goes beyond the superficial. If you've been contemplating building a personal brand on LinkedIn, this workshop and bonus course are tailored just for you. Don't miss the chance to discover the keys to shining on LinkedIn and unlocking your true potential in the world of online professional networking. Are you in?
Here's the link to learn more:
https://www.elainewalshmcgrath.com/offers/F5zSSvLb/checkout
Photo credit:
Albane McGuinness

Tags:
brand photographer
branding
Linkedin
Permalink
| Comments (0)
|
|