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Posted By Sally Inkster, Brand Specialist,
07 May 2024
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Welcome to my quirky world of Personal brand & and business, where feathers meet flair, and strategy does a little jig.
Today, I’m on a little insight into Personal Brand, guided by none other than our feathered friend, the swan. Join me whilst I show you how we can unravel the playful lessons that swans can share about defining your personal Brand and thriving in the business waterways.
Now before I start I have to tell you that I live by a river and see swans and their activities daily, which is where these musings started!
Dance Through Challenges
As a solo business owner, I've learned a thing or two from the swan's dance through challenges. It's not always a perfectly choreographed routine, but that's the fun of it! Embrace the unexpected moves, shimmy through setbacks with style, and remember, it's all part of the dance, especially when you're flying solo.
Wing It When Needed - did I really say that?
Solo entrepreneurs, channel your inner swan with me. If like me each morning you watched a swan flying up the river only about a meter high above the water, you too would realise it uses its instincts for so much, including just missing the rowing boats!
Sometimes, like the swan you've got to trust your instincts, spread your entrepreneurial wings, and take flight. Being adaptable and going with the flow can lead to some surprising and delightful ventures!
Feather Your Nest with Flair
In my solo entrepreneurial journey, which includes a history of cancer nursing and styling I've found joy in feathering my business nest with flair. A dash of creativity here, a touch of branding there voila! As solo business owners, we have the creative freedom to make our nests uniquely ours because we are our businesses, so let's don our creative aprons and create cozy, chic nests that say, "Come on in and do business with me!"
Teamwork Makes the Dream Work
Now, solo business owners, don't let the word 'solo' fool you. Even swans have their mates. In the business pond, it's about finding your business besties, forming collaborations, and creating a dynamic solo-duo. Together, you can glide through projects like a swan on a pond, making a splash in the entrepreneurial world.
Lead with a honk/cry/trump... I mean, grace
A solo business owner requires a honk... I mean, a grace of its own. Like swans, let's exude grace even in our waddling glory. Lead your business with charm and a sprinkle of humour. A playful honk now and then won't hurt—remember, laughter is the secret sauce for a happy life and business.
Look confident, but feel fluffy and very busy below the water!
As a solo business owner, projecting outer confidence while not feeling quite the same underneath is an art and one I’ve had to master through the years - A swan's confident glide across the water hides a world of fluffiness and busyness underneath. Embrace the blend of bravado and vulnerability, making your dance truly delightful and your potential clients will be drawn to your organized, beautiful self, even though they know It’s probably not the whole story and when the time is right you can show some of your overwhelm, busy and fluffy side to show them you understand their life too.
So, fellow solo business swans, spread those wings, honk with delight, and let's keep swanning into success! Whether you're dancing through challenges, winging it when needed, feathering your nest with flair, teaming up for a dynamic solo-duo, leading with a honk of grace, or looking confident while feeling a bit fluffy inside, the key is to embrace the whimsy and joy in our entrepreneurial adventure.
Here's to spreading our wings and swanning into success, one playful step at a time!
If you would like to chat with me about swans, Personal Brand, and especially the overwhelm and busi-ness that not having a clear personal brand brings, then book in on the link https://calendly.com/sallyinkster/20-min-getting-to-know-you
Love Sally x

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Business
Personal Brand
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Posted By Helen Louise Queen,
07 May 2024
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Getting to grips with funding your business can be in itself, well, a tricky business! There’s so much advice and content out there for you to wade through, isn’t there? Sometimes though, you just need straightforward information to save time. You’re already busy, so I thought I would write a quick and handy guide to Director’s Loan.
First of all, what is a Director’s Loan?
Well - A Director’s Loan is when you (or other close family members) get money from your company that isn’t a salary, dividend or expense repayment. It’s really important that you remember to keep a record of anything you borrow from, or pay into the business, and those records are known as the “Director’s Loan Account”.
How does a Director’s Loan impact your accounting?
At the end of the financial year, you’ll need to provide a “balance sheet” in the annual accounts summary. This will include any money that you owe the company or that the company owes you.
Here’s something to bear in mind - you may have to pay tax on a director’s loan. Your company may also have to pay tax if you’re a shareholder (sometimes called a ‘participator’) as well as a director. It’s important to double check with your bookkeeper or accountant.
Will this impact your personal and company tax responsibilities?
In short, the answer is yes. But there is, of course, a lot more to it than that. Sorry!
First, you need to have an understanding of the status on your Director’s Loan account. This will then have a big impact on those responsibilities. If the account is overdrawn, you owe the company. If the account is in credit, the company owes you.
If the former is the case, you or your company may have to pay tax if you take a Director’s Loan. Depending on how the loan is settled, you might need to check the extra tax responsibilities associated if:
- the loan was more than £10,000 (£5,000 in 2013 to 14)
- you paid your company interest on the loan below the official rate
You repay the loan within 9 months of the end of your Corporation Tax accounting period
Where do you need to start?
When preparing your Company Tax Return, you should use form CT600A, showing the amount owed at the end of the accounting period. In order to complete the form properly, it’s worth having these things in mind;
- If the loan was more than £5,000 (and you took another loan of £5,000 or more up to 30 days before or after you repaid it) pay Corporation Tax at 33.75% of the original loan, or 32.5% if the loan was made before 6 April 2022. After you permanently repay the original loan, you can reclaim the Corporation Tax - but not interest
- If the loan was more than £15,000 (and you arranged another loan when you repaid it) pay Corporation Tax at 33.75% of the original loan, or 32.5% if the loan was made before 6 April 2022. After you permanently repay the original loan, you can reclaim the Corporation Tax - but not interest
- Corporation Tax is paid at 33.75% of the outstanding amount, or 32.5% if the loan was made before 6 April 2022
- Interest on this Corporation Tax will be added until the Corporation Tax is paid or the loan is repaid
- You can reclaim the Corporation Tax - but not interest
When you receive a Director’s Loan, there are no personal responsibilities associated with its repayment. That is to say that if the company should go into liquidation at any point whilst the loan is outstanding, the loan is “written off” or “released” and not “repaid”. However, be mindful that income tax is payable on the loan you receive through your Self Assessment Tax Return.
Just before I go…
I know there’s been a lot to take in, but I couldn’t leave these last few points out.
If the Director’s Loan was more than £10,000 (£5,000 in 2013-14)
If you’re a shareholder and director and you owe your company more than £10,000 (£5,000 in 2013 to 2014) at any time in the year, your company must:
- treat the loan as a ‘benefit in kind’
- deduct Class 1 National Insurance
You must report the loan on a personal Self Assessment tax return, meaning that you may have to pay tax on the loan at the official rate of interest.
If you paid interest below the official rate
As a shareholder and director, your company must:
- record interest you pay below the official rate as company income
- treat the discounted interest as a ‘benefit in kind’
- You must report the interest on a personal Self Assessment tax return. You may have to pay tax on the difference between the official rate and the rate you paid.
Can you reclaim Corporation Tax on the loan?
Your company can reclaim the Corporation Tax it pays on a director’s loan that’s been repaid, written off or released, but you cannot reclaim any interest paid on the Corporation Tax.
A claim could be made after the relief is due - this is around 9 months and 1 day after the end of the Corporation Tax accounting period when the loan was repaid, written off or released. You will not be repaid before this.
You must claim within 4 years (or 6 years if the loan was repaid on or before 31 March 2010).
Reclaiming within 2 years
If you’re reclaiming within 2 years of the end of the accounting period when the loan was taken out, you should use form CT600A to make a claim when you prepare a Company Tax Return for that accounting period (or amend it online).
Use form L2P with your Company Tax Return instead if either:
- your tax return is for a different accounting period than the one when the loan was taken out
- you’re amending your tax return in writing
It’s really important that you tell HMRC how you want the repayment in your Company Tax Return.
If you were to consider reclaiming after 2 years…
You’ll need to fill in form L2P and either include it with your latest Company Tax Return or post it separately.
HMRC will repay your company by either:
- using the details you gave in your latest Company Tax Return
- sending a cheque to your company’s registered office address
I promise we’re almost there!
Here’s a few quick fire points to remember:
If you lend your company money
Your company does not pay Corporation Tax on money you lend it.
If you charge interest
Interest you charge your company on a loan counts as both:
- a business expense for your company
- personal income for you
- You must report the income on a personal Self Assessment tax return.
Your company must:
- pay you the interest less Income Tax at the basic rate of 20%
- report and pay the Income Tax every quarter using form CT61
What if you need more information regarding the interest?
You can request form CT61 online or call HM Revenue and Customs.
HMRC Shipley Accounts Office 0300 051 8371
Monday to Thursday, 9am to 4.30pm
Friday 9am to 4pm
Looking for more helpful and handy tips to make your money go further?
Take a look at our previous newsletters, or get in touch for personalised advice on keeping royal control over your business finances.
Feel free to get in touch.
Website https://www.queenaccountancy.com
Phone 01539 482007
LinkedIn

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Directors Loan
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Posted By Caitriona Ellis, Director,
01 May 2024
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THE TRANSFORMATIVE POWER OF BABY STEPS IN ACHIEVING FINANCIAL HEALTH
It is believed by many that it would take them days, months or years to remedy their financial situation. For many they don’t believe it is even possible to sort their situations out. I 100% disagree.
Watch Caitriona’s short vlog on the simple strategy she uses to access financial wellness.
https://youtu.be/kLlokJoixx0
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personal finance moneymatters
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Posted By Stefania Bartolomei,
30 April 2024
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Sometimes, the basics are the hardest to style. One of the wardrobe basics for many of us is a white shirt. It can be dressed up or down, and for many, can be a staple in their dressing.
However, when it comes to styling a white shirt, it may be a bit of a hit and miss. Depending on the shaping, styling, and accessories, you too can try out this wardrobe essential!
Make sure you’re selecting the right shape for your body type
First and foremost, the best way to make a white shirt work for you is to understand your body shape and the styles that will work for you.
Here’s a simple guide to inspire you:
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Hourglass: v-necks or sweethearts, as well as crew necks are great for balancing your top and bottom. You will also want to look at a fitted blouse to enhance your waist. Structure fabrics are recommended if your features are more angular (neat hourglass); softer fabrics are better if your features are more curvilinear (full hourglass);
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Rectangle: look for simple styles, and structure fabrics (like pipeline cotton) that will accentuate your waist without adding unnecessary colume and opt for patterns like vertical stripes that will optically elongate the bust; consider a peplum style to create the illusion of a defined waist;
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Triangle: open necklines, macro prints, and details such as ruffles, frills and pockets are great for you, as well as puffed sleeves are also a great option to make your shoulders look larger and focus the attention on your top; make sure your blouse doesn’t stop on your hips, instead tuck it into high waisted wide-legged trousers or skirts, to highlight your waist and elongate the legs;
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Oval: Hip length tops with an open neckline, as well as vertical or slanted stripes to optically elongate the bust. Opt for fluid fabrics, such as silk and viscose, to complement your natural curves. Go for simple lines and avoid details that add unnecessary volume at the torso, but also horizontal stripes or bold patterns;
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Inverted Triangle: simple lines and shirts that have minimal volume at the shoulders. Opt for crispy, structured fabrics to complement your angular features. Closed collars, peplum styles and wrapped shirts are great styles to explore for you.
Now you know the style and shape that could complement your figure in the best way, here are some ideas to inspire you to style your white shirt.
What to pair with your white shirt
Styling a baggy tee and jeans is a classic “cool girl” outfit seen regularly on streetwear to high fashion runways.
If jeans and a tee aren’t in alignment with your personal style, you could try out wearing a white shirt under your casual spring midi dress for a layered look that covers your shoulders from the sun. Change up your dress by popping your shirt over it too, and crop the shirt with a belt or tying with a hair tie.
Try out the dungaree trend with a classic white shirt underneath, with a pair of combat boots or DM’s to punk up the look.
If you have midi-skirts in your wardrobe they go perfectly with a boxy white shirt, as well as a more romantic vibe of a peplum shirt. Wear your favourite sandals to embrace the summer heat and why not try out a straw hat to really embrace the summer vibes!
For summery cool looks, pair your shirt with the go-to trouser of the season – a wide legged option. Whether it’s jeans or more formal black trousers, you can elongate your legs with a pair of heels or platform trainers in the same colour as your trousers. You can bring in your waist with a belt, and layer up the look with a cardigan over the top and a crossover body bag for the finishing touch.
How to style your white blouse
If a white tee is not up your alley, never fear – a white blouse can be an excellent solution. Still an essential in any wardrobe, this can be paired in a variety of ways. Here are some ideas:
Pair your white shirt with a pair of kick flare, dark wash jeans with heeled boots for a 90’s-gone-2024 vibe. Flares are an excellent option for triangle-shapes, and go a long way to elongate your legs.
For a cute nighttime look, you can pair your looser fitting blouse with a mini skirt and heels (or boots if you want to protect those ankles). Try out a trend-setting metallic mini skirt to really elevate the look and stand out.
Just like with a white tee, you can style a dress over the top of your white blouse for added layers and reusing your wardrobe items throughout the year. For example a summertime mini dress can be used throughout the year with a long sleeved blouse and tights for warming up during the spring/winter months.
Finally, if you’ve been craving trying out the denim maxi skirt look, there’s nothing quite like elevating the casual style of the skirt with a tucked in crisp white blouse. Depending on your body shape, make the look feel more sexy with a deep v-neck or unbuttoning the top buttons of the blouse and adding a long necklace – perfect for inverted triangles or hourglass shapes.
So, will you be trying out a white shirt?

Tags:
how to style a white shirt
how to style outfits
personal styling tips
personal stylist
Personal stylist tips
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Posted By Anni Summers, Registered Dietitian and Gut Health Specialist,
18 April 2024
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Understanding the relationship between stress and Irritable Bowel Syndrome (IBS) is crucial for managing the uncomfortable symptoms of this digestive disorder. Stress impacts IBS through hormonal changes, particularly the release of cortisol, which disrupts digestion and increases gut sensitivity. The connection between the mind and the gut, known as the gut-brain axis, plays a vital role in how stress affects IBS symptoms.
Recognising and managing stress triggers is essential for improving digestive health. Exercise, mindfulness, and meditation can significantly alleviate stress and, consequently, reduce IBS symptoms. Additionally, dietary adjustments like reducing caffeine and high-fat foods, and incorporating probiotics, can support a healthier gut.
For those struggling with stress-related IBS, adopting a holistic approach that includes both psychological and physical interventions is beneficial. Maintaining a healthy work-life balance, managing stress through practical techniques, and seeking professional guidance are key strategies for effective IBS management.
>> Click here to read the full blog post
Want to take control and start your journey to better gut health?
👉 Book a FREE discovery call with me today
Tags:
calm
dietitian
gut health
health
healthy sleeping habits
mental health
relaxation
women's health
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Posted By Sally Inkster, Brand Specialist,
16 April 2024
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I read an article the other day all about colour, which I found interesting, but slightly against what I believe. The article was saying that you had to choose the colours of your website and business cards to address what your clients want and not around your favourite colours.
I agree with this to a point but...
Let's see if I can explain
Colour is so many things to so many people, it can evoke feelings, memories and even treat our physical or mental health.
Colours are vitamins, they spark in us something and that same colour to someone else it will spark something in them!
But every colour, like everything else has a positive and a negative.
Each colour has its own meanings...
RED - choose for occasions when you want to be recognized , or to catch some ones eye. To project authority without being threatening use red as an accent or in moderation'
Positive - Up-beat, confident, assertive, exciting.
Negative - Aggressive, domineering, bossy, threatening, danger.
PINK - Can be used to soften an austere business look.
Positive - Feminine, gentle, accessible, not-threatening.
Negative - Pathetic, unimportant, safe, under-confident.
BROWN - To get people to open-up and communicate more freely, the least threatening colour than others - perhaps that's why it's chosen by monks?
Positive - Earthy, homely.
Negative - Safe, boring, unsophisticated.
YELLOW - To cheer yourself up, particularly on a dreary day.
Positive - Cheerful, hopeful, active, uninhibited.
Negative - Impulsive, tiresome, whirlwind, volatile.
BLUE - The deepest blues project the most authority - think police. IF you want to look like you're in charge a navy or deep blue suit will do the trick.
Positive - Peaceful, trustworthy, constant, orderly.
Negative - 'Holier than thou'.
GREEN - When over-stressed and overtired green produces restorative results. (my tip of the day is to choose a grass green handbag for yourself or a present. Look outside - grass makes everything and anything look better!)
Positive - self- reliant, tenacious, nurturing, dependable.
Negative - boring, stubborn, risk averse, predictable.
ORANGE - Wear in measured doses in a business environment ( have to say it's my fav!)
Positive - vitality, fun, enthusiasm, sociability, uninhibited.
Negative - Superficial, common, faddist, giddy.
VIOLET - In business situations where you need to project confidence and individuality.
Positive: Imaginative, sensitive, intuitive, unusual, unselfish,
Negative - weird, impractical, immature, superior.
GREY - In business, greys are the safest option for suits. Less authoritarian than navy or black.
Positive - Respectable, neutral, balanced.
Negative - non-committal, deceptive, uncertain, safe.
BLACK - a sign of respect and to keep people at a distance.
Positive - formal, sophisticated, mysterious, strong.
Negative - mournful, aloof, negative, lifeless.
WHITE - a strong associations with traditional medicine so impeccable standards of care and hygiene.
Positive - pure, clean, fresh, futuristic.
Negative - clinical, colourless, cold, neutral.
Now we know the above, it makes super sense to choose a colour that will attract your clients, or does it?
You have lots of different clients (maybe only one avatar and you could choose his/her colour but...)
There is only one you and you are unique.
During your personal brand journey you should learn exactly which colours are 'You'
Take this as a great start and then you look at your colours and decide which one of those is suitable for your clients, or gives out the desired message.
Above there is only 11 colours not much to choose from and the probability is, that every healer will choose violet! But this is where your colours come in, it's the shade or tone of that colour that must be very much YOU!
If you plaster your website in let us say a generic green and the same with your business cards and your social media posts, alongside pictures of you and those colours do not suit you - believe me, you will not look as good as you should and I would go as far as to say you will look, older, unhealthier and just not you.
If you're struggling then this is one of the subjects I cover in great detail along with hundreds of others in my VIP Brand Accelerate Programme
https://www.sallyinkster.com/vip
Love and Laughter
Sally Inkster

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Colour
Personal Brand
Psychology
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Posted By Anita Lewis, Event Manager and Coordinator,
07 April 2024
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If you are looking for somewhere new or unique for your wedding then Boutique Weddings Kent can help!
Boutique Weddings Kent can host and manage your day so that you can step back from the preparation and focus on you and your guests.
We have partnered with some beautiful new locations.
The 12th Century Refectory at Dover College
The Pines Gardens and Caylx, St Margaret’s Bay
Chartham Vineyard
Woodchurch Vineyard
Bekesbourne Farm
We can also manage your day if you wish to use your own location, perhaps a family house or garden.
A Boutique Weddings Kent day is all about quality and enjoyment.
We are committed to using locally sourced produce and suppliers.
Please do contact me for a chat or more information
Anita x
team@boutiqueweddingskent.co.uk
Www.boutiqueweddingskent.co.uk

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Posted By Clare Sutton, Life Coach,
05 April 2024
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🙋♀️ Are you at the point of a big personal or professional step and feel super excited – but at the same time worry what others might think or if you can pull it off?
Then I’d love to interview you in the last round of market research for my coaching business!
I have already learned SO much from my first round (THANK YOU all of you who participated) and now I’d specifically love to talk to you who want to make changes in your life BUT:
- Compare yourself against others, concerned you don’t have what it takes
- Keep procrastinating or avoiding taking the next step
- Lack the mental energy to get started
Does this sound like you? Comment or send me a Message!
It’s a 30 min call, for my eyes and ears only, and I promise it will awaken a lot of insights in you as well. 💡
(If this isn’t you, you can also help by sharing this post to spread the word 😊)
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Posted By Clare Sutton, Life Coach,
19 March 2024
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I’m looking for you…
…who’s tired of being your own worst critic, who always puts other people’s needs ahead of your own, and who’s trapped in a spiral of perfectionism and busyness - wondering if that fun and carefree person is still in there somewhere.
If that’s you, you probably resonate with some or all of these statements:
* You find yourself automatically saying 'yes' to everything, only to end up drowning in resentment and exhaustion
* You're everyone's cheerleader, always there to pick them up when they fall. But when you slip up? It's weeks of mental reruns, beating yourself up over every little detail
* You’re really trying your best each day, but it never feels like enough. So when you do rest, you feel guilty and it’s hard to fully relax.
* You catch yourself daydreaming about a life where you wake up excited every morning, feeling lighter, more joyful and relaxed, but 'I've got so much on my plate right now' and 'I don't even know where to start' holds you back.
If thIs is you, I’d love to interview you for my market research!
It’s a 30 min call, for my eyes and ears only, and I promise it will awaken a lot of insights in you as well.
Just pop me a message and I’ll send you the details. :)

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#mindset #beatburnout #worklifebalance
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Posted By Jessie Way, Hypnotherapist,
15 March 2024
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It is commonly known that getting enough sleep is a vital part of maintaining or improving our health, both physical and mental. However, there can be so many barriers to sleep in the forms of insomnia and other sleep disorders, and they are extremely challenging for those who are suffering the sleep problem, along with anyone who shares a bedroom with them.
What I intend to do is to offer some brief insight into insomnia and how hypnotherapy can help. I won't discuss sleep disorders here as I refer those on, but I can deal with sleep-talking should anyone (adult) be struggling with that.
Regarding insomnia, statistics show that 30% of adults complain of insomnia and for 30% of these adults it is a chronic problem.
There are three kinds of insomnia and there are different experiences that insomniacs have. Alongside these, there are a wealth of different causes.
Insomnia that is temporary and fleeting, such as in response to jet lag, bereavement, stress is called transient.
That which is related to other disorders such as depression or pain or the menopause, is called secondary.
Primary insomnia is the kind that has no known origin and is not directly related to other medical problems.
How it shows up could be that the person struggles to fall asleep, or they're waking far too early, or they're falling asleep but then waking in the night and finding it difficult to return to sleep. Hypnotherapy is useful for all of these bed-time challenges.
Usually using behavioural approaches which address unwanted habits and behaviours, and cognitive approaches which take on unwanted thoughts and beliefs, hypnotherapy for relieving insomnia is extremely rewarding. The process is interesting and relaxing. Having ensured there are no medical or psychiatric reasons for the insomnia that need a referral to a G.P., and that it is safe to conduct hypnotherapy, and having learned all I can about the client's challenges then a relaxing and rewarding hypnotherapy session follows, working on relieving any stress or anxiety, particularly that that is related directly to the sleep problems, followed by reframing any unwanted behaviours and thoughts while in the hypnotic state.
When the session ends and the client is fully alert, they find themselves already feeling a lot calmer and at peace, and eager to experience an improved bedtime.
However, as a well-qualified hypnotherapist, I have been trained and choose to deliver not only hypnotherapy, but also to offer good lifestyle advice about many, if not all, of the conditions I work with.
In relation to sleep, it can be interesting to learn what different people consider to good sleep hygiene, versus what actually is.
Where insomnia is involved, some very simple life style advice is to ensure where possible that:
~ there is good air circulation in your sleeping area
~ you're using natural fibres in your bedding if you're prone to over-heating
~ you're seriously reducing or better still completely eliminating screens from your
~ sleeping area
~ strenuous exercise activity (except for sex which is excellent for sleep) isn't occurring right before bedtime
~ only very small and healthy snacks are eaten rather than large meals right before bed, ~DO NOT try to force yourself to fall asleep! The law of reversed effect will take hold and you will not be able to do it! Far better to employ one or two of a variety of relaxing and sleep-inducing techniques, than to do this! If all else is failing, get up and do something tedious (not reading or TV or podcast) until tired enough to go back to bed.
My wish for you is that you sleep well tonight, and if an adult you know is really struggling with sleep, maybe you'll consider connecting them with me.
Sweet Dreams!
*Image Canva April 2024

Tags:
hypnosis
hypnotherapy
insomnia
sleep
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